Telephone answering: how well do you perform at your Zero Moment of Truth?
It is widely accepted that in today’s world a significant proportion of purchasing decisions start with an online search. Google refers to this as the ‘Zero Moment of Truth’, the moment in the buying process when the consumer researches a product prior to purchase.
However, for individual businesses, particularly those in services such as law, estate agency, clinics (medical treatments), and IT support, their Zero Moment of Truth is when the prospect picks up the phone and calls them.
Businesses invest a lot of resource in getting buyers to the Zero Moment of Truth: networking, newsletters, SEO, advertising, promotions, PR and more. How sad, then, to snatch defeat from the jaws of victory by not answering that all-important call.
Telephone Answering Services (TAS) – often referred to as Call Answering Services – such as those provided by Paperclip, ensure organisations capture the call. The scope of telephone answering services ranges from simply transferring a call, through taking a message or answering FAQs, to taking bookings.
Telephone answering services can benefit every type of organisation
At Paperclip, we capture sales calls for solicitors in Sheffield, estate agents in Derby, clinics in Chesterfield, IT support companies in Nottingham and all types of organisations in-between. Specialist telecomms technology enables Paperclip to integrate seamlessly with the client team. The caller is unaware they are speaking to a third-party.
Using a telephone or call answering service adds value to your business.
Telephone answering services ensure you capture valuable sales calls.
Whilst we don’t possess our clients’ in-depth knowledge of their products or services, we are experts in our specialism of telephone answering. You can rest assured that we will catch those sales calls for you and pass on the potential lead that you may have otherwise missed.
Being an expert in a given field has no value if the prospective client has gone elsewhere because the call – the Zero Moment of Truth call – went unanswered.
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Outstanding. We used Paperclip Admin to cover maternity leave in our company, they were friendly, professional and efficient. We found their phone answering service very helpful when we were unable to take calls ourselves.
John Owen, County Conveyors